As you know, IC Bus and our parent company, Navistar, Inc., will meet 2010 EPA emissions requirements with our customer-friendly solution: MaxxForce® Advanced EGR.
Wow! Is it already August? As I sat down to write this week's email, I thought it would be an interesting exercise to think ahead to August 2010. What might you be doing this time next year?
As you know, IC Bus and our parent company, Navistar, Inc., will meet 2010 EPA emissions requirements with our customer-friendly solution: MaxxForce® Advanced EGR. With Advanced EGR, emissions reduction takes place within the engine, while urea-based SCR, the competitor's 2010 solution, uses an after-treatment system.
So, how might next year be different for you as it relates to your buses?
Well, if you only have IC BusTM brand buses in your fleet, next year won't be much different for you, your drivers or service techs. That's because our MaxxForce Advanced EGR won't put the burden of compliance on you. IC Bus has taken on that burden so you don't have to.
This means your drivers won't be undergoing new training, since our 2010 EPA emissions solution doesn't add new warning lights to the driver's interface. Drivers will simply get in their bus and drive, just like they do now.
Your service technicians will not be taking on new hassles and training, either. Our MaxxForce Advanced EGR engines will have an additional turbo and a larger cooling package, but service technicians are already trained to work on both. Further, since the technology used in Advanced EGR evolved from the same technology used to meet 2007 EPA mandates, diagnostic requirements and service intervals remain the same.
Advanced EGR is less hassle for you, your drivers and your service technicians, because you don't shoulder the burden. When you weigh your options for meeting 2010 emissions requirements, MaxxForce Advanced EGR from IC Bus is clearly the solution that has you covered.
Regards,
John McKinney
President, IC Bus